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Sales effectiveness of B2B companies
Compare your sales results with industry benchmarks
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What’s inside the report
Key performance indicators for B2B companies
Discover the average win rate, time to close, and number of sales processes in companies like yours. Compare key metrics and find opportunities to gain a competitive edge.
Facts, figures, and trends in B2B sales
The report is based on data from over 1,200 companies across 17 industries—from manufacturing to public services. Check industry benchmarks, compare your performance, and refine your sales strategy.
Sales effectiveness of B2B companies
The ultimate benchmark report for B2B sales
Download the report to get reliable sales performance insights for your industry.
Evaluate your sales performanceSee how your sales team compares to the industry average.
Make data-driven decisionsUnderstand where your team's KPIs should be headed.
Optimize your sales processFind out how many sales processes your competitors handle on average.
Leverage expert insightsUse proven strategies from industry leaders.Is your company’s sales performance below average?
The report includes expert analysis and recommendations to help you identify weaknesses and boost sales effectiveness.To increase your win rate in B2B sales, align your offer with real customer needs and streamline your sales process for speed and efficiency. Success comes from personalization, smart lead management, and automation—helping your team close more deals with less effort.
Aleksandra Strugalska
Head of Sales w Callback24
If your win rate is below the industry average, I have good news for you! First — you’re tracking your effectiveness, which is already a success! Not every company knows its metrics. And if you measure it, you can improve it. Second — if you follow consistent definitions, there’s room for improvement in your sales process. That means you can sell more without increasing resources.
Marcin Stanczak
CRO & Co-Founder Livespace
Stop guessing – unlock key sales insights now
Find out how to increase your sales effectiveness
