Free on-demand webinar

How To Build a High-Quality B2B Pipeline

Most B2B companies chase 100 low-quality leads when just 10 high-quality prospects would triple their revenue.

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Join sales experts from Livespace CRM and Dealfront as they break down the tactics that will dramatically increase the quality of your leads.

What you will learn

Why traditional lead generation tactics are delivering fewer results each year,
How to build a sales process that matches how customers actually buy today,
Practical ways to align marketing and sales around pipeline quality, not just quantity.

What we will cover

Moving beyond "leads at all costs" to a sustainable pipeline approach,
Simple techniques to identify which accounts are worth your time,
Creating feedback loops between marketing and sales that actually work.

This webinar is perfect for: Sales Directors & Sales Managers

Noticing declining results from outbound and cold outreach,
Wondering why leads that look good on paper rarely convert,
Wanting to stop the cycle of changing teams without changing results.

Marketing Directors

Tired of producing leads that sales says aren't good enough,
Needing to show clear connection between marketing and revenue,
Looking for practical ways to collaborate with sales teams.

Free webinar

What you'll learn

How to build a B2B pipeline focused on the few high-quality prospects that actually convert.

You'll focus on prospects that convert

How to spot the few high-quality accounts worth your team's time.

You'll match your process to how buyers buy

Design a sales process aligned to how customers actually decide today.

You'll align marketing and sales

Build feedback loops that unite both teams around pipeline quality.

You'll move beyond 'leads at all costs'

Why chasing volume delivers fewer results, and what to do instead.

Meet your hosts

Mick Griffin

Strategic Advisor @ Livespace

Mick is the Chief Growth Officer @ TRAFFIT and co-founder of Growth52. With experience from notable startups like GetResponse and Brand24, he excels in sales, marketing, and customer success. At Livespace, he serves as a Strategic Advisor, aiding its rapid growth.

Marvin Karis

Sr. Director, GTM Execution @ Dealfront | SaaS Sales Leader

Marvin transforms sales teams with data-driven strategies. 7+ years leading GTM execution across DACH, BeNeLux and France. Focuses on improving qualification processes, sales effectiveness, and aligning revenue teams.