How Hostersi increased sales by 85% thanks to Livespace CRM

About the company

Hostersi is a company that specializes in server management, cloud infrastructure design, and DevOps services. With the use of modern tools, Hostersi creates solutions that are quick, affordable and, above all, reliable. The company provides its services mainly for customers from the B2B sector, who operate on the Polish, Western European, and US markets. These include one-man businesses, startups, as well as large international brands such as Danone, Itaka, Lidl, Nutricia, and CCC.

Challenge: scattered data and manual CRM handling

Sales activities at Hostersi are handled by a small sales department that contacts customers mainly by phone and email. To support the salespeople's work, Hostersi wrote its own application with CRM elements, but its capabilities proved insufficient. The Zoho CRM they implemented next also didn't fully meet the organization's needs — its main drawback was the manual handling of data entry and updates. As a result, data was scattered between two applications, and salespeople wasted a lot of time searching for information and manually completing data, which lowered the department's effectiveness and made reporting and analysis of the team's activities difficult.

Solution: Livespace as a single workspace for sales

The Livespace implementation benefited not only the sales team but also the marketing department, which can easily select the right group of customers and direct appropriate communication to them.

• All email communication with customers gathered in one place — accessible even when a salesperson is away
• Logging every phone call and quickly adding notes to the conversation
• An organized, written-down sales process with clear progress and next steps
• Tasks organize the salespeople's workday and ensure that no important action is missed
• Importing customer data from LinkedIn via the Chrome browser extension
• Access to data also from the mobile app

Results: sales growing year after year

All information ended up in one place, and the salespeople's work became more organized thanks to a transparent sales process. Managers can measure conversion at every stage and analyze the effectiveness of each employee as well as the acquisition channels. The result: 25% sales growth already upon completion of the implementation (April 2016), 58% in 2017, and 85% in 2018 — and the number of contracts grew by 300% over 3 years compared with the previous 9 years of operation.