How Print Software increased sales efficiency 4 times with Livespace CRM

About the company

Print Software specializes in implementing IT systems for the printing industry. The team consists of 5 people, and the sales process can be complex and long — on average, more than 8 months pass from first contact to closing, and the entire team is involved in pursuing every opportunity: an analyst, a developer, a sales representative, and the CEO.

Challenge: a complex sales process spanning over 8 months

Due to the complexity of the systems it offers, the company developed an extensive sales process consisting of 7 stages, where each stage involves 2 to 10 tasks, and the average duration of the entire process exceeds 8 months. The entire team is involved in pursuing every sales opportunity: an analyst, a developer, a sales representative, and the CEO. When their previous CRM system could no longer meet the company's growing needs for managing such a complex process, Print Software began searching for a new solution — and that's how they found Livespace.

Solution: the entire process mapped in Livespace

The company reached out to an external consultant to help organize their sales together. During the process, the consultant suggested switching the CRM from Bitrix24 to Livespace. Livespace reflects not only their process stages but also specific actions. The implementation made it possible to replace status meetings (6 hours a week) with notes added on an ongoing basis to the opportunity profile.

Results: a doubled funnel and shorter meetings

The results of the implementation translated directly into the team's daily work.

• The number of companies in the funnel doubled — an average of 50 open opportunities instead of ~25
• The process is now handled by 1.5 salespeople instead of 3
• Status meetings shortened from 6 hours a week to 1 hour every two weeks
• The time saved is redirected to strategic matters