Textiles & packaging
„Our goal is to implement Livespace across all Rudholm Group divisions. We want every country to work in the same system.”
Sven Herold, VP Sales & Operations, Rudholm Group
13
countries where the sales team works in Livespace
60+
CRM users across the organization
20+
salespeople using Livespace
Rudholm Group is a Swedish company with over 70 years of tradition, specializing in the production of sustainable clothing trims and packaging for the textile industry. It operates globally — across Europe, Asia, and the United States — supporting the world's biggest fashion brands. The entire European sales team uses Livespace CRM: over 20 salespeople, customer service staff, brand coordinators, and product developers — more than 60 users across 13 countries in total.
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Previously, Rudholm used an in-house CRM connected to Power BI. The system was hard to read, unintuitive, and didn't give the sales team full visibility into the key stages of the process. The biggest problem was the lack of control — the team had no access to data, reports, or reminders. A sales process can last anywhere from a week to as long as two years, and with teams operating across different countries, things easily slip through the cracks.
Rudholm considered various systems, including Salesforce, but ultimately chose Livespace. The decision came down to:
At Rudholm, deals can last from one week to two years. Managing that kind of sales cycle across multiple teams and countries requires more than just spreadsheets — it demands a system that keeps everything in one place and ensures nothing falls through the cracks. Livespace acts as a daily assistant.
Every deal — whether related to trims or packaging — is entered into Livespace and assigned to the appropriate sales process. Each process is structured around clearly defined stages that reflect how Rudholm actually works. This helps the team plan next steps, track progress, and manage sales consistently across all 13 countries.
All daily sales work — from follow-ups to sending quotes and staying in touch with clients — happens directly in Livespace CRM. The system helps sales reps stay on track by showing upcoming tasks and key activities in their dashboard and mobile app. This way, they always know what to focus on — and stay on top of every task.
Livespace connects with the team's email inboxes, allowing them to send and receive messages directly from the CRM. Most importantly, all communication is linked to the right contacts and deals. This ensures full visibility and context for every conversation — all in one place, accessible to the entire sales team.
The team uses Livespace to track lead sources (e.g. trade shows, website inquiries) and monitor deal progress at every stage. The data helps both sales reps and leadership see what's working, what needs attention, and where to focus their efforts next.
For Rudholm, Livespace has become more than a CRM — it's a tool that supports structure, consistency, and better decision-making across borders. From speeding up follow-ups to keeping the team focused on what matters, it gives them control over sales and confidence that every opportunity, client, and contact is well taken care of — all in one place, accessible to the whole team.
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